Newsletters

Events | Newsletters | Newsletter Archive
A Note From The Certify My Company Team

The New Year comes with the glow of internal hope, giving us new confidence and courage for continued success.   

 

Please visit our proud new addition.... www.certifymycompany.com!

The Certify My Company team wishes you a happy, healthy and successful 2014!

 

Warm regards,

Heather Cox

Feature Article

How to Maximize Your Certification to Get Clients  

 

Your company has taken the proper steps to get certified. Now that you're certified, what's next?

If you have the mindset that you should be able to land a million dollar deal with no work involved, think again. Going through certification means that you'll now have a license to hunt for new business, but you'll still need a game plan to land contracts.

By leveraging your newly garnered certification, you can reach out to Fortune 1000 companies, create more opportunities for upcoming RFPs (Request for Proposals) and gain insight on how to successfully bid on contracts .

Attract new clients by
certifying your business!

 

How Do You Begin Creating This Game Plan to Apply for and Win RFPs?

 

The first step you should take is to make a list of your current clients. They already know you and can vouch for your expertise. Let them know that you're newly certified. By working through your current customers as your first advocates, you can go up the rungs to close larger contracts.

 

For example, suppose you have a contact with Pfizer, Inc., a 2012 WBENC Top Corporation, and your company has done a few small projects with them. With a bit of investigation, you can identify the firm's Diversity Manager.  Send a friendly email mentioning the work you have done for your current contact. Outline the other types of products and services you can provide for them and detail how it would work with their current business model.

 

If the Diversity Manager knows of your work through your contact, he or she can become a secondary advocate as you pursue additional business opportunities with the corporation. Of course, the Diversity Manager will need to trust you as well if he or she is going to send more business your way. Is your website up to date? Is it clear? Will the Diversity Manager be able to explain to his or her contacts what you do? Make sure your brand is clear, compelling and up to date.

 

Keep the Diversity Manager in the loop as you continue to do business with your contact and communicate with both key players if you're pursuing a particular RFP.

 

Which Companies Should I Target?

 

You'll need to consider which companies are the best match for the products and services you currently offer. You might package your services differently for a software company than you would for a pharmaceutical company. You'll also want to consider whether a particular Fortune 1000 company is your target or whether one of their prime suppliers is a better match.

 

With this advocate strategy in mind, create a target list of the ideal clients your company would like to attract over the next 12, 24, or 36 months.

Once you've prepared this comprehensive list, you should narrow it down to the 5 or 6 target companies that would be your top priorities.

Visit the supplier diversity website for each target company. These sites may tell you information about the requirements for bidding on upcoming RFPs.   

  

Armed with that information, you can move forward with focused networking.  A few well-phrased questions can yield information from Diversity Managers attending regional conferences. They can tell you which upcoming projects might be a good match for your business.  

When meeting prospective clients you'll want to demonstrate that you've done your homework and know their supply chain.

After the event, be proactive about any follow-up steps that you promised to complete or that were promised to you. Stay on them. Be pleasant, but be persistent with your connections!

As you continue to refine your list of target companies, you can register at their portals and prioritize your networking at regional and national events and conferences. You can also register at SAM (System of Award Management) to align yourself with federal government opportunities.

 

How Do You Monetize Your Certification? 

 

Heather Cox

There's a lot of revenue to be earned for companies that make the relatively small time and financial investment to get certified. Once certified, you'll need to apply the proper strategies to use your certification to get new business.  

 

There's a lot of revenue to be earned for companies that make the relatively small time and financial investment to get certified. Once certified, you'll need to apply the proper strategies to use your certification to get new business.  

 

At Certify My Company we help companies like yours apply for and renew their certifications. We also help certified companies develop a winning game plan to leverage their certification.  

 

Call us today at (973) 272-4159 or email us at info@certifymycompany.org to schedule a complimentary consultation on how to prepare your marketing game plan in time for the spring/summer conference season.
 
What Our Clients Are Saying
"Heather and her company are known widely to be experts in the M/WBE certification process. Their knowledge and understanding of the rules and process, not to mention their connections to major players in the industry, is superior. I have and would gladly continue to refer clients and inquiries to Heather and Certify My Company, as we look to them often for advice and assistance."


~ Jeremy Piccini, Partner at Bertone Piccini LLP Certified M/WBE

Recommended Resources
Minority Business Entrepreneur - this bi-monthly magazine serves as a nationwide forum for minority and women business owners, corporations and government agencies concerned with minority and women business enterprise development.

 

Put your best foot forward by researching past contract awards at www.usaspending.gov.

 

Connxus - Register as a diverse business and gain your access to potential clients without having to register for each one.

 

Supplier Connection - for small businesses, education on how to large organizations

 

Diversity Connections - will conduct a supplier risk analysis by reviewing your financial strength and financial capabilities. 

 

Summit Insight - strategic advisors on government contracting.

 

The Hub Factor - specializes in helping small businesses present their best business case to the Fortune 500 and government entities.

 

How to authentically market to the gay community.

 

How to create more visibility for your business and attract ideal clients - a FREE toolkit from Smart Simple Marketing.

Not To Be Missed Events

1/28/2014
Early Bird Pricing Deadline - WBENC Summit & Salute 2014
3/18/2014
4/14/2014
5/14/2014
5/23/2014
6/5/2014
6/23/2014
6/29/2014
11/2/2014

Certification Opportunities Available To You

Disadvantaged business via SBA 8A
 

LGBT owned business via NGLCC

 

Women owned business via WBENC

 

Minority owned business via NMSDC 

 

Women owned business via WOSB

 

Veteran owned business via OSDBU

 

Disabled owned business via USBLN

 

Disadvantaged business OSDBU

Share Your Story With Us

How has becoming a certified business opened door of opportunity for you? 

We want to hear your story!

Email us at Info@CertifyMyCompany.org to share the details!

A Note From The Certify My Company Team
 

Thanksgiving is a day we give thanks for what we have harvested in the previous year. 

 

As we look and count our blessings, it is clear that we reap what we have sowed. 

 

We at Certify My Company hope your Thanksgiving is abundant with the blessings of the seasons.

 

Warm regards,

Heather Cox

Certified Suppliers Corner

The new year is around the corner! 

 

Corporations are looking to do business with YOUR company! Set aside time before December 31st to take the following action steps:

  1. Determine who you want to do business with next year
  2. Update your prospect list with the contact information for each company
  3. Reach out to the diversity supplier manager at each company to inquire as to what opportunities will be available within the next 12-18 months
  4. Register your company on the diversity portal of perspective clients. 
Feature Article

Are You a Small Business? If You're Qualified, Get Certified!  

 

Did you know there is a wealth of opportunity available to you as a certified small business?

 

For example, the Federal Government awards more than 20% of its contracts to small and minority-owned businesses. In 2012, small businesses received $89.9B for products and services they sold to the government!

 

Government spending isn't the only opportunity. Most Fortune 1000 companies have their own internal goals for awarding business to minorities too.

 

There are a number of different types of ownership structures that can potentially achieve certification or verification. Which of these fit your business?

  • Minority -- 51% owned, operated and controlled by a minority man or woman
  • Women -- 51% owned, operated and controlled by a woman or women
  • LGBT -- 51% owned, operated and controlled by a person and/or persons who are LGBT
  • Veterans -- 51% owned, operated and controlled by a US Veteran (NOTE: This is a verification, not a certification)
  • 8a -- Disadvantaged business enterprise--Developmental program for companies that are 51% owned, operated and controlled by an individual who is socially or economically disadvantaged
  • USBLN -- 51% owned, operated, and controlled by a person who is disabled

What Is The Benefit Of Getting Certified? 

Open the door to financial success!

 

Hundreds of thousands of companies fit these categories but never pursue certification. Don't be one of them! By not taking the important step of getting certified, you are missing out on opportunities to generate revenue and expand your operation.

 

When leveraged properly, certification is guaranteed to open doors to new business and put you in a power position that differentiates you from your competitors.

 

Very few companies have no competition. Even if you'd rather not admit it, your competitors may offer products and services that are just as good as yours.

Certifying your business helps you position yourself to compete more successfully, especially if your clients are part of the Fortune 1000 or are suppliers to the Fortune 1000. If you're certified and other candidates are not, you'll gain an edge over the competition.

 

Overcoming Obstacles to Certification

 

Perhaps you're overthinking the process when you should "just do it." Maybe your paperwork is disorganized. It could be that the process seems to be time-consuming and overwhelming.

 

Whatever the case may be, don't let these roadblocks hold you back! There's no shame in reaching out for help.

 

When you started your business you may have worn all the hats yourself. You were the accounting department, HR, technical support and receptionist all rolled into one.

 

As you quickly discovered, when a particular role wasn't fun, you didn't do it on time or very well. As a result, perhaps your invoices didn't go out timely and you caused yourself a cash flow problem.

 

The same principle applies when getting your business certified. If this task doesn't fall in your zone of core competencies, you're better off outsourcing it to get it done right.

 

Get Expert Help Now to Overcome Roadblocks

 

You probably don't look at your articles of incorporation or your bylaws all that often. You may not even know where they are! You could delegate the work in-house but perhaps don't feel comfortable handing off the necessary paperwork to an assistant. Quite a few of the documents contain sensitive information.

 

You may not know how to get over the real or imagined hurdles. Perhaps as you starting digging through your paperwork you found problems. Maybe you thought you were incorporated in California but you're not. If you're a third generation business it may have been a long time since all your paperwork was reviewed. Any problem you uncover can stop the forward momentum needed to fill out the required information.

 

Don't let your questions stop you in your tracks! Reach out for help and get the answers you need.

 

Here at Certify My Company we overcome these issues every day as we help companies like yours apply for and renew their certifications. Our vast experience reviewing the necessary documentation means that we catch issues that are potential disqualifiers before they become insurmountable problems.

 

Heather Cox

The Process of Getting Certified

 

Certify My Company reviews all the needed documents and ensures that everything is submitted properly and in a timely manner.

 

There's a lot of business to be had for companies who make the relatively small time and financial investment to get certified. Take advantage of the opportunities available to you!

 

In just a few weeks 2014 will arrive. It's time to put your best foot forward!

 

Call Heather Cox today at (973) 272-4159 or email her at Info@CertifyMyCompany.org to schedule a complimentary consultation
on how to get your business certified so you can set yourself apart from your competitors.
What Our Clients Are Saying

"I had tried a few times to fill out the paperwork for WEBNC certification and stopped each time as it was so onerous. When a client asked me for my certification, I knew I had to finish the application. 

 

Luckily for me, that client also suggested Certify My Company, who called me, shepherded me through the process, and made the whole task easier and, in the end, successful. 

 

Incidentally, several people have remarked that the WEBNC certification information in my bio made an impression on them all to the good."

 

Kala L. Paul, MD - President - The Corvallis Group

Recommended Resources
Minority Business Entrepreneur - this bi-monthly magazine serves as a nationwide forum for minority and women business owners, corporations and government agencies concerned with minority and women business enterprise development.

 

Put your best foot forward by researching past contract awards at www.usaspending.gov.

 

Connxus - Register as a diverse business and gain your access to potential clients without having to register for each one.

 

Supplier Connection - for small businesses, education on how to large organizations

 

Diversity Connections - will conduct a supplier risk analysis by reviewing your financial strength and financial capabilities. 

 

Summit Insight - strategic advisors on government contracting.

 

The Hub Factor - specializes in helping small businesses present their best business case to the Fortune 500 and government entities.

 

How to authentically market to the gay community.

 

How to create more visibility for your business and attract ideal clients - a FREE toolkit from Smart Simple Marketing.

Not To Be Missed Events

12/11/2013
3/18/2014
4/14/2014
5/14/2014
5/23/2014
6/5/2014
6/23/2014
11/2/2014

Certification Opportunities Available To You

Disadvantaged business via SBA 8A
 

LGBT owned business via NGLCC

 

Women owned business via WBENC

 

Minority owned business via NMSDC 

 

Women owned business via WOSB

 

Veteran owned business via OSDBU

 

Disabled owned business via USBLN

 

Disadvantaged business OSDBU

Share Your Story With Us

How has becoming a certified business opened door of opportunity for you? 

We want to hear your story!

Email us at Info@CertifyMyCompany.org to share the details!